What Do Bright Young Things and Ecouterre Say About the H&M $4.95 Dress?
“If they’re making garments that quickly, the quality is completely lost” Eliza Starbuck says. “There’s no promising what quality will be like.”
“Designer Eliza Starbuck likens the new, cheaper clothing to candy wrappers. “It’s throwaway fashion or ‘trashion,’” she says. “If their prices are that cheap that people are throwing their disposable income at them—only to find that the clothes fall apart on the hangers and after a wash or two—they’re just creating garbage.”
“It takes such a huge amount of human energy and textile fibers, dyes, and chemicals to create even poor-quality clothes,” she says. “They may be offering fashions at a price anyone can afford in an economic crunch, but they’re being irresponsible about what happens to the goods after the consumers purchase them.”

