Johanna Bjork, Style Challenger!

PHOTOGRAPHER Ayasha Guerin

STOP MOTION FILM MAKER Francesca Carendi

When Johanna comes in, she brings fresh air along with her. I guess that’s what a Goodlifer is, but she has a certain je ne sais quoi about her that is light, fresh, and radiant.

Johanna's first look: belt, blouse, bracelets & bag from Cobblestones. Socks, shoes, & bra from Johanna's personal closet.

She put the little black dress together in a way that reminded me of french new wave films of the beauty of teenage adolescence and childhood innocence.

Johanna's second look: apron, slip, ring, bracelet and purse from Cobblestones. Head wrap, bra & shoes from Johanna's personal closet.

And yet there was a certain Brigitte Bardot-ness about her as well.

Born in a smallish Swedish town, Johanna moved across the pond in the first year of the new millennium, spent seven years in Miami, and then settled in Brooklyn, NY. A graphic designer by trade, her career has followed a windy road through real estate marketing, art fair parties, neighborhood branding, magazine design, fashion styling, travel writing, sports and entertainment marketing, and non-profit organizations. She realized that what bound all these experiences together was a desire to tell stories, and decided to start Goodlifer as a way of expressing this passion, with words as well as visuals. Fed up with negative doom and gloom prophecies, she wanted to offer a positive outlook for the future, and sees Goodlifer as a place for like-minded people to come together and share great discoveries, thoughts, tips and reflections on a new definition of the Good Life. We’re all in this world together, let’s make sure we have a good time!

Johanna has a day job as an Art Director in Corporate America, enjoys riding the subway because it offers opportunity for undisturbed reading, always falls asleep when watching TV, and thinks everything is just a tad bit better with champagne.

If Johanna has captured your attention, then vote her as you Favorite Look on our Facebook page here.

And check out this clip of playing dress up with Johanna…